01
Less banner. More action.
The customer does not just see a benefit. They enter a short experience that explains the value, connects them to the offer, and leads to a measurable action.
Leading credit companies and banks have already moved to smarter advertising through games.
Instead of traditional ads people ignore, they create personalized game experiences that increase engagement, build trust, and dramatically improve conversion.
With Wiply, you can do the same in minutes, without a development team or huge budgets.
Branded games built on gaming psychology
Real-time optimization for better outcomes
Qualified leads and first-party data
What the product does
Less static campaign. More of a journey customers actually take part in.
Wiply does not add a layer of entertainment on top of an offer. It breaks the business message into clear steps: who is eligible, what they get, what they should do now, and how success is measured.
02
A game that feels like the brand.
The journey is built around the bank, credit company, or loyalty club's language, rewards, audience, and participation rules.
03
Data teams can actually use.
The team sees starts, completions, conversions, source, audience, and eligibility to understand what worked and what needs to improve.
Not another forgotten mini-site
A game campaign should feel like a real product.
The journey includes a game experience, eligibility rules, a clear CTA, and a performance dashboard. Everything is built to move from a small pilot to a repeatable campaign with real learning.
01
Card activation and first use
02
Benefit, coupon, or cashback redemption
03
Leads and plan signups
04
Retention and app reactivation
Campaign control room
The back side of the game feels like a real marketing system.
While the customer plays, the team sees audience, eligibility, completions, conversions, and redemptions. It makes Wiply feel like a professional SaaS product, not just a creative experience.
Campaigns by audience, card, benefit, or merchant partner
Live conversion metrics without manual spreadsheets
Controls for rewards, attempts, rules, and participation terms
How it works
A pilot small enough to approve, meaningful enough to measure.
- 01
Define the business goal and eligible audience
- 02
Choose the game mechanic, rewards, and participation rules
- 03
Submit assets for brand, legal, and security review
- 04
Launch the pilot and measure conversions in the dashboard
Before going live
Controls, eligibility, and data come first.
A financial campaign needs to be clear for users and for the teams approving it. That is why the journey is built around control points, not just creative.
Eligibility, disclosure, and terms built naturally into the journey
Closed audiences: cardholders, premium customers, employees, or loyalty members
Attempt limits, rankings, event logs, and duplicate prevention
Marketing and operational measurement without exposing sensitive data inside the game
The game does not replace terms or legal approval. It makes participation terms and the desired action a clear part of the experience.
Dashboard
See business impact, not just time spent playing.
Every campaign is measured from entry to action: game start, completion, lead, benefit redemption, card activation, or plan transition.
Starts and completions
Redemption and conversion
Cost per result
Want to see if a game can move your next metric?
Start with one offer, one audience, and one success metric. From there, decide whether to expand into a repeatable campaign.
Questions before a pilot
Is this suitable for a bank or credit company with heavy approval processes?
Yes. The pilot is designed around eligibility, terms, brand approvals, legal, security, and data requirements from the start to reduce friction before launch.
What do you measure beyond play time?
Starts, completions, redemptions, leads, card activation, traffic source, and audience. The goal is a business outcome, not generic engagement.
How do we start without creating a huge project?
Start with a defined audience, one offer, and clear success metrics. If the pilot works, expand into more cards, audiences, or merchant partners.